CE371 Unit 7 Discussion
After you have completed the readings, and before reviewing your classmates’ responses, add your initial post that fully answers the discussion board question(s). Your initial post should be supported by your course materials and/or other appropriate resources. This initial post and your additional responses to classmates should occur over multiple days throughout the unit week. Refer to your Discussion Rubric for specific grading criteria.
Creating a Marketing Plan
Administrators play an important role in marketing the early childhood program they administer. As an administrator, you will be responsible for creating a marketing plan that will help you grow the program you administrate. To create a marketing plan, administrators need to research the market, complete a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis, and identify target audiences. After reading Chapter 16 from the course textbook, please respond to all three parts of the discussion described below:
Part 1: Part 1 of the Discussion focuses on how to create a marketing plan. Review the components of a well-developed marketing plan described in this week’s readings and read the resource, Developing a Business Marketing Plan. Describe the steps involved in completing a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis. What kind of information is gained from a SWOT Analysis? How can the information be used to promote your program? How can the information be used to strengthen public relations efforts?
Part 2: For Part 2 of the Discussion, you will focus on how to use a SWOT analysis for strategic planning. A SWOT Analysis reveals potential threats to program quality and growth. What marketing strategies would you use to address these threats and minimize their impact?
Part 3: For Part 3 of the Discussion, you will focus on identifying target audiences to draw interest to your early childhood program. After completing a SWOT Analysis, you will need to decide where, how and to whom to market your program (Sciarra, Lynch, Adams, & Dorsey, 2016, p. 341). Keep in mind that “not everyone sees through the same eyes or hears through the same ears” (Wassom, 2004, p. 6). When trying to market your program to families and stakeholders, administrators need to consider generational factors. With this in mind, what traditional and social media marketing strategies would you use to target Boomers, Generation X-ers, and Millennials?
References
Sciarra, D. J., Lynch, E M.., Adams, S. M., & Dorsey, A. G. (2016). Developing and administering a child care and education program. (9th ed.). Boston, MA: Cengage Learning.
Wassom, J. (2004). Do they see what you see? Marketing to a new generation of child care buyers. Child Care Information Exchange, 201, p. 82-85.
Points and Rubric
This discussion is worth 30 points. Refer to your Discussion Rubric for specific grading criteria. The deadline for your initial post and additional responses is Tuesday night at 11:59 p.m. ET; however, you must participate over multiple days throughout the unit to earn full credit.
Remember that your goal for discussion is three-fold:
- To participate actively over multiple days throughout the unit.
- To contribute in a way that adds to the discussion and moves it forward in an original fashion.
- To use the course content to inform your posts and responses.
Keep in mind that when you post, you should always reference items you cite — be sure to use APA format for this. Also, be sure to refer back to the rubric as often as you need to during the week. The class is all about sharing knowledge, so use discussions as a way of creating a community resource for yourself and your colleagues.
CE371 Unit 7 Discussion Answer
Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis Is a framework that is used in marketing to establish the internal and external factors that affect the business either positively or negatively (Sciarra et al., 2016). Strengths and weaknesses are internal factors while opportunities and threats are external factors. Therefore, SWOT analysis helps an organization to put more effort into the strengths and opportunities and find ways of reducing the weakness and the threats that face the organization….
CE371 Early Childhood Administration
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