MGT 3354Case 6 – Starbucks
We will begin our philosophical study of management ethics by discussing “Starbucks” Read the Case Study, then reflect on the following Case Study Questions:
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- Why has Starbucks been so concerned with social responsibility in its overall corporate strategy?
- What effect has this social and ethical responsibility had on the growth of the company?
Instructions
- Read the textbook’s Case 6 – Starbucks
- Post Initial thoughts regarding Unit 1 Discussion questions, due by Friday night at 11:59 p.m.
- Post Responses due by Sunday night at 11:59 p.m.
MGT 3354Case 6 – Starbucks Answer
Over the years, Starbuck has spent a lot of resources and funds to build its brand image. The company is known for providing quality services to its customers and focuses on social responsibility to help maintain its hard-earned brand image. The company should concentrate on short-run and long-run benefits. Social responsibility maintains a positive image to the customers. Both customers and employees feel that they are part of the organization, which creates a long-run advantage for the company. Despite the high prices, the company buys coffee, promoting trade and good relations with the manufacturers (Bonaparte, 2020)……………
References:
Bonaparte, Y. L. (2020). A Starbucks Blend: Race, Social Marketing and Corporate Social Responsibility.
