Instructions
Conduct a SWOT Analysis on a business of your choice and give your recommendations for future strategic planning.
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The purpose of this assignment is to give you the opportunity to help you use a SWOT analysis to formulate a strategy.
MGT 2120 Unit 2: SWOT Analysis Answered
McDonald’s
McDonald’s is a global fast-food brand that is among the world-leading restaurant chains. The company’s strengths are that the fast-food industry is marked with an ever-rising demand that guarantees a steady market growth. Also, the fast-food restaurant maintains a franchise business model which allows the company to grow its outlets without incurring huge capital expenditure (Chia et al., 2020). However, the restaurant chain is heavily dependent on a franchising business model, which reduces the company’s ability to exercise operational controls. Also, its supply chain is prone to disruptions since all supplies are outsourced, and the company has no control over suppliers. Hence. The risk of supply chain disruption is high, where they shall increase McDonald’s’ operating expenses and reduce profitability…….
