The College of St. Scholastica
PHL 3354 – Management Ethics
Point/Counter Point Paper (five pages, 50 points)
Step 1: Select an ethical issue from the list below (or a topic of your choice) that is of interest
to you.
Animal Rights Camera Phones and Public Privacy
Advertising to Children Medical Ethics: Stem Cell Research
E-mail privacy at work Medical Ethics: Organ Transplant Lists
Genetically Modified Food Production in Sweatshops
Abortion Euthanasia
Capital Punishment Cultural Issues: Bribery
Sports Issues: Steroids Gun Control
Fix my GPA will help you complete your online class
Step 2: Research your topic from both sides (point/counterpoint) of the issue. Gather as much
information as you can to support the claims you plan to present for each perspective.
Background information on issue (could include origin, statistics, cause & effect, reasons
for debate, etc.)
Claims ~ statement of problems and challenges for each side
Evidence ~ examples from each side of the issue (based on research/theories)
Provide two PRO arguments FOR the issue
Provide two CON arguments AGAINST the issue
*You may either present all of your claims/evidence for one side (point) and then all of your
claims/evidence for the other side (counterpoint) or you may alternate your claims/evidence
between your point and counterpoint views.
Step 3: Review the course concepts presented in the first part of this term and integrate any
pertinent information or examples in your paper.
Utilitarianism, Deontology, Justice, Relativism Other ethical theories
Rules/Regulations Mission, Vision, Credo Values and Principles
Fix my GPA will help you complete your online class
Step 4: Reflect on your own thoughts and interpretation. Based on your research, give your
recommendation for solving the issue and rationale for this recommendation (what do you
think and feel and why?)
Step 5: WRITTEN REPORT ~ (5 pages double spaced text plus References)
(See APA Research Tools-CSS Library link: http://www.css.edu/Academics/Library.html)
Cover Page
Introduction of Ethical Issue
Point/Counterpoint (Explanation Claims and Evidence)
Relationship to Course Concepts
Conclusion (Recommendation)
References
MGT 3354 Unit 5 Assignment: Point / Counter Point Paper Answer
Advertising to Children
Businesses only way to keep their place in a competitive market is through marketing. One of the most effective marketing strategies and technique is advertising. Businesses establish the persons to target with their marketing messages, a group that guarantees a high rate of return from the organization’s marketing efforts. One of the most vulnerable groups that have been targeted through marketing messages is children. Businesses have established that children influence a majority of household purchasing decisions. Therefore, if the child is convinced, they will in turn convince the spender on behalf of the business. This approach has received praise and backlash in equal measure. Business enthusiasts claim that it is a classic move to get the decisions going in their favor through the easiest route. However, advocates of morals and ethics believe that businesses marketing to children as it is mostly deceptive and unfair. Advertising to children cuts both ways, with as much support as it has criticism. Every end of the divide has justifications on why it is either a bad or a good approach by businesses………
